[Knowledgeable]

X Factor is a genius concept.

Take the simple formula:

1 semi-competant singer (can be just about anyone, as long as they appeal to masses of teens/young adults of low intellect, particularly lesses intelligent females under 25)

+

Excessive exposure via prime time TV and appearances in gossip magazines/tabloids (i.e. similar to selling trash to tramps)

=

Gauranteed income via money spent by lesser intelligent teens/adults who obsessively purchase the numerous magazines, singles & albums, autobiographis (written by young people with no real life experience) etc

In a nutshell: only idiots can be exploited, and, seeing as most people are idiots, my guess is people like Cowell (who are intelligent) have a good chuckle when the cash comes rolling in despite a lack of tangabile goods being sold.

ps: Only about 0.5% of people reading will understand this post.

That is all.