I'm very disappointed with the lack of promotion on Channel 5's behalf. Over half the population are probably still under the impression the Big Brother is dead and buried by channel 4. Its clear BB is Channel 5's flagship show, and instead of using all the budget up on huge names, they should spend some money on making people know that those huge names are in the house. It's a basic necessity that the show needs a tagline and campaign surrounding it - possibly billboards.