[Marsh.]

Well, yes, given the size of USA, Big Brother would need to be on the level of American Idol to make anyone even relatively known.

But I think the "making stars" side of BB is dying in this country (thank god) as housemates are forgotten about and fade away quicker by the year. The interest is at an all time low. Signalled by how disgusting and low rent the side show has become. I thought BBBM was bad with Brand but it's just diabolical now.