[Shaun]

4seven (stylised as 47) is an upcoming television channel to be launched in the United Kingdom on 4 July 2012 at 7.00 pm. According to Channel 4, it is being created in response to its viewers saying that with so much choice they sometimes missed the best programmes, despite having PVRs and access to on demand services.

4seven will launch with 20 hours of content in the schedule per day. In the 8.00 pm and 10.00 pm slots the channel will broadcast a repeat of shows from the previous day that have created a critical buzz in newspapers, chatter on social media through Twitter and Facebook and reaction on the overnight log of comments kept by the broadcaster. The 11.00 pm slot will be used to repeat the programme shown on Channel 4 at 9.00 pm, which will air again on 4seven at 9.00 pm the following day. The rest of the programmes on 4seven will be reruns of the most popular ones of the week. Weekends will be devoted to multiple repeats of the best-rated programmes of the past seven days

The new service was reported under the working title of 'Project Shuffle', though it was announced on 8 March 2012, that the name would be '4seven'. The channel was originally set to launch by June 2012, however it was subsequently reported to be launching later in the summer. On 22 May 2012, it was confirmed that 4seven will launch on 4 July 2012.

The channel will launch across all major TV platforms in the UK, with agreements understood to be in place for carriage on Freeview, Freesat, Sky and Virgin TV. The channel is set to replace the temporary More4 +2 on Sky. While on Freeview, a placeholder for 4seven appeared on channel 47 in post-digital switchover areas on 2 April 2012.

to answer Jayson's question シ