[SSL2012]

http://www.guardian.co.uk/media/2012...tising-airtime

Chn 4 would of been down a massive 6% year on year had it not been for the paralyised olympics, wich managed to reduce the fall to 4%

16 to 34 viewing is down almost 8%

Jay Hunt, chief creative officer at Channel 4, admitted that the broadcaster was still getting to grips with successfully replacing the massive share of 16 to 34s that Big Brother used to deliver with ease.

"I still think we are very much in a period of transition [since Big Brother]," she said, responding to an assertion by Channel 4 star Derren Brown that the channel was not delivering to the 16 to 34 audience. "The last 18 months have been about stabilising that, the focus now is on delivering those audiences. We have a whole raft of tools to deliver"

No you don't, the budget will go down, and their is no real great replacement coming through. BB being cut was a huge mistake.

Endemol's contract is up for renewal in little over a year, if things don't improve at channel 4 in another 12months. Anyone think Channel 4 may actually re-buy the whole brand?