[MarkWaldorf]

Jade Goody's entrance back into the Big Brother house has been cited as the reason for the show's falling ratings.

The launch show last Wednesday had viewing figures of 7.1 million, but by last night figures had seen a drop of over half at 3.2 million.

According to The Daily Mail some viewers have complained that bringing Jade Goody back into the house has been a huge mistake on the part of Channel 4.

Her arrival resulted in two of the show's most interesting contestants - Donny Tourette and Ken Russell - leaving the house.

However, Channel 4 has defended itself over the ratings. A spokesman said: "After five days, the average for this series is 4.7 million. Last year's series average was 4.8 million, so there is barely any difference.

"There is still interest in the show and it is doing as well as the last series."

Source: Digital Spy