[billy123]

The reason IAC has legs is that it isnt over exposed, By the time it is about to start people look forward to it.
Imagine the clamour for BB if it was once a year in the summer for 10 weeks. The build up would be electric and i could see it attracting figures of 3 million easily. But the benefit of 1.7 million figures for 16 weeks a year (3 series a year) makes more economic sense for C5 when it comes to advertising revenue and satisfying shareholders.

Ben Frow is right he realises that they are in danger of running BB into the ground by using it as heavily as they are at the moment, If they carry on as they are it will be burnt out and used up within 2-3 years and they will be in trouble so they have to find something else to share the load and ease their reliance on BB. If they can do that there is no reason why BB cant do another 10 years but as it is now its not going to last.

I would love to know what percentage of C5's revenue comes from big brother even indirectly they are boosting their other shows by sandwiching shows either side and in between of BB.