[James]

.....Channel 4 tells me that they considered making the Big Brother voting lines free this year. But it almost certainly won't happen, not because it would lose a significant profit, but C4 would be saddled with a significant cost base. Free voting lines would result in many more votes than paid-for lines. Someone has to pay for that - C4 in this case. I should also say that in my experience the Big Brother voting is the cleanest in the industry. It's audited - live - by the Electoral Reform Society, who hold no brief for anyone.....

From 'GMTV - the unanswered questions' article - http://blogs.guardian.co.uk/organgri...questions.html

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I doubt it would be good for the show anyway. It would lead to a lot of pointless multiple-voting which would skew eviction votes. Unless they could limit the number of votes from each person.