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Originally posted by Stropz
Do you really trust these stats though James? I mean, how the heck do they know who's watching and who's not?

The UK viewing figure stats comprised by BARB are amongst some of the most reliable TV stats in the world. Recent studies show that the information gathered is very accurate.

The Broadcasters' Audience Research Board (BARB) is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, at what time, and the type of people who are watching at any one time. BARB provides television audience data on a minute-by-minute basis for channels received within the UK. The data is available for reporting nationally and at ITV and BBC regional level and covers all analogue and digital platforms.

Viewing estimates are obtained from panels of television owning households representing the viewing behaviour of the 24+ million households within the UK. The panels are selected to be representative of each ITV and BBC region. The service covers viewing within private households only.