I think getting 1m on a Saturday is decent for the series, after it logged only 1.6m for it's 2nd launch, I would have thought that it would have gone to around 700k at this point on a Saturday against World Cup.
It's an extremely solid performer, very static, 900k-1m for Saturdays, 1.2-1.4m for highlights/evictions. No more, no less.
From DS:
Friday
Channel 5
21:00 - Big Brother - Live Eviction: 1.29m (6.6%)
22:35 - Big Brother's Bit on the Side: 0.69m (5.0%)
23:35 - Stand by Your Man: 0.21m (2.5%)
Saturday
Channel 5
21:00 - Big Brother: 1.00m (4.8%)
You can't really complain if compared to other shows, look at Stand by your Man
Ash,
Threaded Mode