[supertv247]

Originally Posted by Cal.

Would it actually get better ratings though? Some people don't want to wait until 10pm every night to watch a show.

Put it this way (this is pure example)

Channel 5 average 800k in the 9pm hour and 600k in the 10pm hour
Airing BB at 9pm will get 900k which is 100k above average while airing it at 10pm would get it 2/300k above average

That's what they said last week, that airing it at 10 gets them 25% more share whereas 9pm only gets them like 15%