[Sticks]

Bovril is still sold

But Check the front of the jar

They used to say Beef Extract as this one does



Now they say Concentrated Savoury Yeast Extract Drink

Bovril used to be beef and now, with out any fanfare, Unilever replaced the Bovril we knew with a veggie version so they could appeal to vegetarians. They have even kept the same red colour scheme hoping people would not notice.

(I thought they did that with Marmite as Unilever owns that as well)

Anyhue, Bovril do a chicken Bovril, which shows they have done co-existing varieties. Why can not Unilever just bring out Veggie Bovril and leave our beef version alone?

My mini campaign is to get Unilever to bring back the beef extract version. They can keep a veggie version to add to their range.

So it is not bring back Bovril, but


Bring Back Beefy Bovril