[Cherry Christmas]

This is an interesting read from 2017 but still

Darts is now one of Sky’s best-performing sports and the broadcaster has dedicated a whole channel to the World Championship, Sky Sports Darts, every year since the 2015 event.

However, it’s not all about top-line numbers, as the UK broadcast coverage is also attracting a younger audience: the 2016 World Championship coverage on Sky drew a 3% year-on-year increase of viewers from the 25-34 age group, a 1% decrease in viewers from the D/E social demographic, and an 8% increase in viewers from the C1/C2 social demographic. A third of the darts audience on Sky over the last four years has also been female.

These figures are important – and music to the ears of the darts fraternity – because there is a stereotype often directed at darts that its fanbase is made up of older men from the working classes. That may still be true to a certain extent, but it’s audience is certainly shifting to a more diverse demographic make-up – which was seen first hand during the 2015 World Championship when Prince Harry was pictured enjoying a night’s action at Ally Pally.

t’s also worth stressing this isn’t solely a UK phenomenon – both the PDC World Championship and darts more generally are enjoying strong growth on TV in key markets across the globe. The Netherlands is darts’ strongest TV market outside the UK, while eyes should be directed towards Canada, which experienced triple-digit TV viewership growth for the sport in 2016 compared to 2015.

https://www.sportindustry.biz/news-c...nce-you-think/

[Nicky91]

Originally Posted by Cherie

This is an interesting read from 2017 but still

Darts is now one of Sky’s best-performing sports and the broadcaster has dedicated a whole channel to the World Championship, Sky Sports Darts, every year since the 2015 event.

However, it’s not all about top-line numbers, as the UK broadcast coverage is also attracting a younger audience: the 2016 World Championship coverage on Sky drew a 3% year-on-year increase of viewers from the 25-34 age group, a 1% decrease in viewers from the D/E social demographic, and an 8% increase in viewers from the C1/C2 social demographic. A third of the darts audience on Sky over the last four years has also been female.

These figures are important – and music to the ears of the darts fraternity – because there is a stereotype often directed at darts that its fanbase is made up of older men from the working classes. That may still be true to a certain extent, but it’s audience is certainly shifting to a more diverse demographic make-up – which was seen first hand during the 2015 World Championship when Prince Harry was pictured enjoying a night’s action at Ally Pally.

t’s also worth stressing this isn’t solely a UK phenomenon – both the PDC World Championship and darts more generally are enjoying strong growth on TV in key markets across the globe. The Netherlands is darts’ strongest TV market outside the UK, while eyes should be directed towards Canada, which experienced triple-digit TV viewership growth for the sport in 2016 compared to 2015.

https://www.sportindustry.biz/news-c...nce-you-think/

haven't watched darts in many many years honestly, wouldn't know if we are still strongest market outside the UK