Quote:
Originally posted by BBkid
ITV1 can't refuse if Channel 4 pay them. It goes in with the normal adverts and no date/time is allowed to be said, but they can advertise on ITV1 if they want
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ITV can refuse C4 but if C4 put a high price on the advert then ITV are less likely to say no. [/quote]
C4 would have payed about £150,00 for an advert during The X factor final for a repeat of the Peter Kay show
It will cost C4 a lot less to buy the advertising space for DOI for the launch of Big Brother which is the show which decides the next 3 weeks of ratings for C4
So i'm sure C4 will pay a the price for it.
19-12-2008, 04:01 PM
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