[podge2007]

It depends on what type of housemate you were.

If you're one of the big characters and get evicted after about 8 weeks you can still make lots of money through public appearances and media interviews which means you've had the best of both worlds (a long time in the house plus all the 15 minutes of fame). If you're a good looking young female you can leave after just a week and make loads of money through glamour modelling, like Steph last year.

Unless you win there is no real point to reaching the final because usually all the attention afterwards is on the winner, except in BB3 when Jade got more press attention than Kate but that is unlikely to happen again.