I think you are right James. people are still interested in BB3 contestants. And, as Adele has her own show, and I imagine Alison will be back on screen again, that won't fade too quickly. As individuals, some of them seem set to do well in the media.
I wonder though if BB3 officianado's will still be discussing golden moments from their time in the BB3 house this time next year? I don't think they will really. After all, I am yet to find anyone who has looked at any of their BB3 tapes.
The only bit of recorded BB3 I have seen is the final, and that was just to see if I could catch a glimpse of

'little' me!!