[Brekkie]

[rquote=2515445&tid=145024&author=Tom]
How would 2 11 week series' at £60m be cheaper than 3 summer series' and January series' at £180 altogether? [/rquote]
First I'll mock your schoolboy error by saying obviously not.

Secondly, two series for £60m rather than three series plus extras for £180m is obviously cheaper. C4 would pay out £30m a year rather than £60m. They lose Celeb BB and a couple of weeks off the main show, but everyone agrees the main show would benefit from that.


Right back to the original question and considering this year BB cost £60m and bought in just £32m in ad revenue, there is an argument that C4 paying Endemol £30m not to have BB11 might have been value for money.