[Tom.]

Originally Posted by dizzy bint

Desmond is first and foremost a business man, it's been made clear he wants to make a profit out of this show. I doubt very much he'll appoint someone purely to lust over. He'll have someone he thinks the BB audience want. I actually think it's most likely to be a double hander with Brian and Emma Willis with them doing any spin offs as well.

No, he'll go for someone who can get the show a lot of attention. Brian Dowling will only attract Big Brother fans and if you put him on the cover of the Daily Star, noone is going to tune in to see him. But swap him for Caroline Flack or Myleene Klass and its a different issue altogether.

If he wanted to go down the familiar route then they'd just get Davina back and wouldn't be attempting to get Cheryl Cole.