[DigitalSid]

Originally Posted by jsd

Strictly Embargoed: Saturday, 23rd July 2011 @ 00.01AM

CHANNEL 5 REVEAL BIG BROTHER 2011 LOGO
Channel 5 today reveals its Big Brother logo, ahead of the show’s launch on the channel this August.


The series, filmed at the iconic Elstree Studios, will kick off with an all-star celebrity version, which will be directly followed by the ‘classic’ Big Brother, featuring members of the public. The logo will run across both series.


The new branding will first appear on air from tomorrow (Saturday, 23rd July) in ‘teases’ during commercial breaks on Channel 5. It was created by Channel 5’s in-house creative team and branding specialists Hello Charlie.


It will go on to form a key part of a major marketing campaign for the show, which will run on-air, across the Channel 5 portfolio of channels, in print and online. More details about the Big Brother marketing campaign will be revealed in due course.
Jeff Ford, Channel 5, Director of Programmes said: “The new branding really jumps off the page for us and something that I think symbolises Channel 5’s values: straight-talking, direct and not afraid to be different. I am really proud of the work the creative team have done to develop the branding for the show, which will set the tone for the whole series.”



Yep. I did.

Poor MrMarky, he said he'd close his site and run naked accross Newcastle if there weren't two different eyes.