[Shasown]

Originally Posted by CharlieO

Not necessarily, the contract could be broken if need be. If viewing figures get too low advertisers will pull out and then BB will go for good.

Very true, all Channel 5 have paid for is the rights to broadcast and for the show to be produced, they dont actually have to air it.

As for sponsors and advertisers depends on how long the contract to air advertisements in line with BB programs is for and the payment schedule.

Be a bit of a waste of money for them but if viewing figures do fall significantly further, replacing the program with something else would certainly be considered.