[daniel-lewis-1985]

Originally Posted by elliebrew

Daniel you evidently don't understand advertising or advertising tactics!
What would be the point spending a million quid on advertising campaign and putting Timmy Mallet in the house

People would tune in in their droves to the launch, not like what they see and the viewership would half over night!

By doing this and POTENTIALLY getting someone like Lohan the viewership is almost guaranteed!

She would garner a LOT of press interest and the papers would be all over it for weeks, until shes evicted etc!

Viewership longevity is what is required!

Theyve advertised it a bit, enough people know its on to get the ball rolling

Then by wheeling out a MEGA famous column grabbing star Like Lohan word of mouth will bring them flocking!

Channel 4 and CBB were always accused of sending in Z LISTERS

From what ive seen of cH5 CBB so far theyre really pushing the boat out in terms of casting, its been amazing so far

Yes because its that complicated

Noone can rely on word of mouth that is not a good source when advertising the Channels flagship show.

Imagine they had done no advertising and then their big name dropped out last minute?

You think they would put all their faith into word of mouth.

Honestly....