[SSL2012]

It won't be gone, Ben Frow also commented he's all about share and being seen as a success and not a failure.

I highly doubt a summer CBB replacement will attract a peak audience of over 3million on the launch show, and have a series average of around 2.6million officially. (i'm presuming)

I agree with the poster above, Ben Frow basically doesn't want C5 to become overly reliant on it, as even now C4 are still feeling the effect's of BB's exit 3 years on.

If he want's to help raise BB's rating's even more, i'd have a polite word with Richard Desmond to ease up his exlusive rights to all things BB in his news rags, to allow other media outlets to give it plenty of press. The sun and even the mirror still seem keen on the show.

I'd then advise him to charge more for advertising slots etc to recoup the loss of money.