[King Gizzard]

So they sort of realised no one would even remember who she is if they waited till the next XF series like all the other winners

[Z]

Originally Posted by Nathan

So they sort of realised no one would even remember who she is if they waited till the next XF series like all the other winners

Precisely. Cash in on the mother's day market and then drop her like a bag of sick unless the sales are phenomenal. Exact same target market as Tesco Mary, there's just no way they can feasibly market Sam to anyone because Simon Cowell's got absolutely no idea how the music industry works.