[smudgie]

Originally Posted by Jose Mourinho

In modern usage in the United States, the term "cholo" usually indicates a person of Mexican or Mexican-American descent, generally mestizo or Amerindian, who is associated with American cultural subgroups such as the "lowrider" car culture, or the hip hop scene in general. The term is used in Caló slang, but it in turn has infiltrated into mainstream American English.

That's why.

Exactly, but people will/can choose to ignore the information as it is much more convenient to have something to whinge about.