[Jake.]

Originally Posted by Marsh.

It's not though.

Ofc it is. Civilian BB has lost 0.3 million viewers in 6(?) years. X Factor has lost over 6 million in the same time frame.

[Marsh.]

Originally Posted by Jake.

Ofc it is. Civilian BB has lost 0.3 million viewers in 6(?) years. X Factor has lost over 6 million in the same time frame.

X Factor had more to lose though?

I thought they meant X Factor has lost viewers at a faster rate when they haven't. They retained their peak a lot longer than BB did.