[BBkid]

Originally posted by sammyboi
well itv advertised hollyoaks for a while, and i think c4 advertised something for itv around the same time, so it could happen, but i dont think itv will be to happy about doing it , lol

No, that's what I'm saying. ITV won't really be too keen to advertise C4's best show which attracts most viewers for them. Especially as it means BB will be pulling in viewers from ITV which makes ITV do worse. I'm not saying it's impossible for channels to cross-advertise but it is rare and channels don't really like helping out their competition.

[BBkid]

If you looks at figures it gets a high number on 16-34's and a high percentage of women as BB does, so the audience are very similar.
C4 are leaving Big Brother late this year for some reason maybe because high advertising has lead to low ratings for most shows this year.
The new show is the Peter Kay show which has been a real success for C4, getting just under 6million, 3 million(repeat) and its on again tonight. [/quote]

I didn't realise the DoI audience was so similar to the BB and XF ones. Why would a channel leave it late to advertise a programme because it had been getting low ratings, you need to advertise more rather than less. Is the XF audience more similar to the BB one or the Peter Kay show one, if the answer is BB then why advertise for the show with a more different audience?

[Spike]

Originally posted by BBkid
If you looks at figures it gets a high number on 16-34's and a high percentage of women as BB does, so the audience are very similar.
C4 are leaving Big Brother late this year for some reason maybe because high advertising has lead to low ratings for most shows this year.
The new show is the Peter Kay show which has been a real success for C4, getting just under 6million, 3 million(repeat) and its on again tonight.

I didn't realise the DoI audience was so similar to the BB and XF ones. Why would a channel leave it late to advertise a programme because it had been getting low ratings, you need to advertise more rather than less. Is the XF audience more similar to the BB one or the Peter Kay show one, if the answer is BB then why advertise for the show with a more different audience? [/quote]

I would say The X Factor is similar to both but more similar to the Peter Kay show as they both get high 16-34's but also their audience is a lot wider. Plus the Peter Kay show is The X Factor but twisted to be funny.
Like I said I don't know why C4 are leaving it later this year, but my thought on it is that shows which haven't been advertised as much this year have dong great (X Factor, I'm a Celeb) whereas big shows which have been hyped up loads have kinda failed(Big Brother 9, Dirty Sexy Money, Pushing Daisies) But C4 could be doing it for different reasons, maybe they want more focus on their Xmas shows and for them to do well

[hannah.]

X Factor is 3 generation TV actually. Attracts a high number from all 3 age ranges, but the most is 16-24s if I'm not mistaken

[BBkid]

I would say The X Factor is more similar to the Peter Kay show as they both get high 16-34's but also their audience is a lot wider. Plus the Peter Kay show is The X Factor but twisted to be funny.
Like I said I don't know why C4 are leaving it later this year, but my thought on it is that shows which haven't been advertised as much this year have dong great (X Factor, I'm a Celeb) whereas big shows which have been hyped up loads have kinda failed(Big Brother 9, Dirty Sexy Money, Pushing Daisies) But C4 could be doing it for different reasons, maybe they want more focus on their Xmas shows and for them to do well [/quote]

Yes, maybe the Peter Kay show is a more similar audience to XF than BB but I don't think that C4 needed to go out of their way to advertise it on ITV although it has probably helped them a bit, it is not really worth the money that they will have paid ITV. Also, I think even if the Peter Kay show is similar to the XF concept it should not really be advertised during XF itself because it is not really a good enough reason, due to the fact it is on C4. You said that shows which haven't had as much advertising this year have done better, well the ones you mentioned don't really need much advertising at all anyway due to the fact that they are both hugely popular and could almost certainly both pull in 10 million viewers. The other shows you mentioned such as Dirty Sexy Money, Pushing Daisies and BB9 have probably not done so well even with the advertising because the general concept of the show is either becoming old (BB9) or is not a good one anyway (Pushing Daisies and Dirty Sexy Money). I agree that C4 will probably want to focus on a good Christmas line-up with decent viewer ratings but in the past they haven't really pushed particularly hard to advertise their best shows on other channels as well as their own because it will become too expenisve and pointless (and probably won't pay off).

[BBkid]

Originally posted by hannah.
X Factor is 3 generation TV actually. Attracts a high number from all 3 age ranges, but the most is 16-24s if I'm not mistaken

I wouldn't really expect XF to pull in all kinds of viewers because the older viewers would much prefer to watch SCD (40 or 50 years old and upwards). But yes I agree with the fact that 16-24 year olds will be the main bulk of viewers.

[Tom]

Originally posted by BBkid
If Channel 4 pay the asking price to ITV Sales then ITV can't refuse them a slot. Its the same for all companies.

So ITV ask a price and if C4 meet it then they get the ad slot no matter what? [/quote]

Yes. Its something set up by Ofcom ()

But if a show is being advertised on another unrelated channel then the date and time cannot be shown

[hannah.]

Originally posted by BBkid

I wouldn't really expect XF to pull in all kinds of viewers because the older viewers would much prefer to watch SCD (40 or 50 years old and upwards). But yes I agree with the fact that 16-24 year olds will be the main bulk of viewers.

It does though, it is actually an example of 3G TV.

[BBkid]

It does though, it is actually an example of 3G TV. [/quote]

3G TV?

[hannah.]

3 generation as i said before haha
i learnt about it from media studies, its basically where a media text [usually tv/radio] has no specific target audience, and the usual age brackets are 16-24, 25-44 and over 45s. The main TV programme I can think of that is is Doctor Who

[BBkid]

Originally posted by hannah.
3 generation as i said before haha
i learnt about it from media studies, its basically where a media text [usually tv/radio] has no specific target audience, and the usual age brackets are 16-24, 25-44 and over 45s. The main TV programme I can think of that is is Doctor Who

O thanks.:bl ush2:

[Brekkie]

C4 are leaving Big Brother late this year for some reason maybe because high advertising has lead to low ratings for most shows this year.
The new show is the Peter Kay show which has been a real success for C4, getting just under 6million, 3 million(repeat) and its on again tonight.

I also think C4 have to prioritise their Christmas specials, which mainly air over the next week, before adding BB into the promotion loop too.

I'm 90% confident they'll start tonight, but it should be noted that for previous celeb series they often didn't start promoting it until the 10 day mark at the earliest.

Celebrity Hijack debuted earlier because it was not just a new twist on the format, but also on a digital channel - which tend to promote their series earlier anyway.

[Spike]

Originally posted by Brekkie

I also think C4 have to prioritise their Christmas specials, which mainly air over the next week, before adding BB into the promotion loop too.

I'm 90% confident they'll start tonight, but it should be noted that for previous celeb series they often didn't start promoting it until the 10 day mark at the earliest.

Celebrity Hijack debuted earlier because it was not just a new twist on the format, but also on a digital channel - which tend to promote their series earlier anyway.

Yeah thats why BB:CH adverts started earlier last year and probably why they are later starting this year
C4 have learnt over the last 2 years that they can't rely on Big Brother as much any more so other shows are having to take priority in advertising and scheduling at times.
I''m also confident they will start tonight and go straight into countdown adverts.

[BBkid]

I''m also confident they will start tonight and go straight into countdown adverts. [/quote]

14 days adverts?

[Spike]

Originally posted by BBkid
I''m also confident they will start tonight and go straight into countdown adverts.

14 days adverts? [/quote]

Yeah, I don't think they will do eye flashes unless its the ones with the music

[BBkid]

Yeah, I don't think they will do eye flashes unless its the ones with the music [/quote]

No, there isn't really much time for eye flashes because they've started the ads later than usual.

[Spike]

Originally posted by BBkid
Yeah, I don't think they will do eye flashes unless its the ones with the music

No, there isn't really much time for eye flashes because they've started the ads later than usual. [/quote]

I think there will still be eye flashes but not as the main advert for the next few days unless it is the musical flashes
or maybe we will get an advert like this

Youtube video

[BBkid]

I think there will still be eye flashes but not as the main advert for the next few days unless it is the musical flashes
or maybe we will get an advert like this

Youtube video

[/quote]

Yeah, I was thinking 14 day adverts from tonight onwards, like this one:
http://uk.youtube.com/watch?v=MQ7Ytd766kU (but with 14 days instead of 10)
And I would say that from the 10 day mark they will do proper house adverts as well as other countdown ones, like this:
http://uk.youtube.com/watch?v=UDhO7T2QtOw

[Zac]

I'm hoping they'll start showing tonight during Geraldine's show.

[MarkWaldorf]

ONE IS ON NOW

[Lauren]

Just saw one.

[Sam!]

I just saw the end of it.

[Indierock&roll]

AHHHHHHHHHH omg omg omg im so excited!
that was exciting yey

[Hugo]

Yeah, I saw it too.

[Sam!]

What was on it?