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Kai Anders
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Join Date: Jul 2012
Location: UK
Posts: 601
Favourites (more):
BB16: Danny CBB15: Katie Price
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Kai Anders
Join Date: Jul 2012
Location: UK
Posts: 601
Favourites (more):
BB16: Danny CBB15: Katie Price
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Viacom is a massive company, perhaps one of the largest globally. Some of the channels they own include: BET, MTV, VH1, Nickelodeon, Nick Jr., Comedy Central as well as Paramount Pictures.
I imagine Viacom taking charge of C5 is clever. It suits very well. Look at C5s Sunday movie slots.. that would fit perfectly with new releases from Paramount if they're interested in bigger ratings, while Milkshake performs well for young children, coinciding with the Nick brand for little kids. VH1 used to have a focus for music, though, like MTV and BET is more reality and entertainment based. Also, Viacom has hundreds of American programmes on air.. this works well with the endless amounts of US imports the channel has, look at 5USA! A whole dedicated channel!! I'm sure much of the C5 structure will be similar, however the fact that they had announced a much larger budget on C5, improving the quality of the 5 News network too, and the fact that they want a deeper input into British home-grown TV shows suggests that it could be a channel for all and elements could be both higher and lower class to suit a wider market, its wide audience will probably be similar as it is now, perhaps with better shows through higher funding.. but who knows! It'll take at least a year to fully understand whether this would turn out a success or not.. The Great British public aren't always open to new!
I doubt it'd make C5 more favourable in terms of viewership than Channel 4, but nonetheless, holding an extra 6% in the British market, (C5, 5*, 5USA and +1, HD and +24 channels) with which they already own 3% across all their channels already, to make a 9% share of the entire British market is fair. Channel 4 and it's endless number of channels isn't shy at around 11%, ITV has around 20% and BBC has around 27% so perhaps C5 won't be the sole benefit, but more-so the rest of Viacom's channels, allowing for easier promotion of shows, on print and TV and increasing jobs in the UK media industry.
Viacom is currently the 8th biggest TV company in Britain in terms of ratings. The BBC is first, followed by ITV, C4, C5, BSkyB, UKTV then Virgin. Viacom taking control of C5 as it stands today would mean the company jumps from 8th place to 4th, not bad just for purchasing some channels!
For those worrying about the state of Big Brother, and from my understanding of the company and video interviews I have seen of the 'big man' in charge at Viacom, Big Brother wise, I'm sure if Big Brother is an issue for the company, they'd move it to a later slot or one of their other 10+ channels. If that is the case, they need to learn from C4 and would need some SERIOUS money! You can't just remove BB and have nothing to follow up. That's about 13 hours a week of extra programming.. which relates to 13, 1 hour shows for several months... that would mean (including CBB) close to 200 hours to be filled with other shows throughout the year.. and with the CSI franchise slowly winding down let's hope Viacom stick to their word and are sensible with their money.
The fact that Big Brother is perhaps the largest show for the channel today (okay, not always in terms of ratings, but that depends on the series!) should be enough to suggest they need to improve it. I just hope they look deeply into the ratings, TV competition and viewer thoughts.. etc. BB is perhaps the best way to achieve a cross-promotion platform.. and success across the company's other channels and print companies, like with the tabloid newspapers and magazines that the previous owner of C5 also had in his portfolio! I imagine Winter CBB's high of 3.0 million viewers in officials was helped with a lot of advertisement in the press!
I'd like to think that Viacom are aware of all of this.. I'm sure we'll see within the next few months! Also, does anybody know if Channel 5 is getting a rebrand??, Desmond rebranded the channel from 'Five' to 'Channel 5' and I was wondering whether we'd see a name change or logo change etc?? I for one find the design stale and uninviting, perhpas a pop of 3D or more fun would influence viewers, but hey, I don't know what they've got up their sleeves, this is all opinion based!
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BBUK <3
HELEN WOOD IS A TWAT
Last edited by Kai Anders; 10-07-2014 at 06:31 PM.
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