[Loukas]

It's the first revamp since 2007 and will feature Eefer, a robotic embodiment of the channel's familiar logo. Eefer will be the focus of the new branding.





What do you think? Do you like it, do you think it's an improvement?

Full article and brand new ident on Digital Spy

[King Gizzard]

Makes it look ever older and out of date, were better off changing it altogether or leaving it as it was

[Marsh.]

Don't like it. The strips of tape and stuff were fine as they were. Not worth the trouble to change it. The robot makes it seem more juvenile than it already was.

[Jordan.]

What even changed? they need a complete new logo

[T*]

I was going to make this thread I am truly fascinated with graphic design (My sister is a graphic designer ) and I love seeing new logos, looks, idents etc and I practice whenever I can.

I do not like the path that E4 is taking and the robot and end boards just look tacky, and it's just a giant step back. The idents are looking like they had no thought put into them and they don't really incorporate the logo into them, and they are too familiar with the 2005 idents (the ones with the band) and 4creative need to try so much harder.

[Me. I Am Salman]

I think it'll look better on tv

[Me. I Am Salman]

What did the previous idents and stuff look like

[T*]

Originally Posted by Salman!

What did the previous idents and stuff look like

They change tommorow so watch e4 or go here: http://www2.tv-ark.org.uk/otherchannels/e4.html

And scroll to the bottom where the 2007-present idents are.

[Jack_]

Well they could have at least changed the colour scheme

[T*]

Originally Posted by Jack_

Well they could have at least changed the colour scheme

The purple is a part of e4 and it probably always will be. It's like: E4 hasn't changed its logo because it is iconic, and something you'll always remember e4 by, just like its purple colour scheme.

[Me. I Am Salman]

^ no the purple theme is iconic

[Joelle.]

Better still have the E Stings

[T*]

Originally Posted by Juan_Sheet

Better still have the E Stings

The e stings are staying, they always will do. Also they can't take them away now, especially because they still need to roll out the 2013 ones and announce the winner.

[Me. I Am Salman]

Oh thanks

[GypsyGoth]

Robots make everything better.

[michael21]

Originally Posted by GypsyGoth

Robots make everything better.

do you want me to Robots you then

the onscreen logo look the same to me

[Me. I Am Salman]

Yeah it wouldn't be E4 without the purple

[T*]

Did you know? The colour scheme was going to originally be orange.

[Samm]

Meh ummm I will warm to it

[Shaun]

how 90s

[Gstar]

I stopped caring about E4 when BB ended on channel 4

[zakman440]

Eefer the robot has a Twitter account, and its actually quite funny. He even replied to my tweet about BB!

[Jords]

Looks like a right miserable git.