[Amy]

While on my hunt for BB news i came across this Peter Bazalgette Interview

Last year Big Brother made Endemol a staggering £5m from text messaging alone, with each text message vote costing 25p, while requests for Big Brother ringtones, logos and news updates make the company between 25p and £1.50.

The total number of votes cast by the public topped 25 million, beating the previous year's 16 million, while the final scored Channel 4's best ever ratings figure - 9.9 million viewers.

part of the article