[Bigbrotherin]

I think as long as the put it in a less competitive time slot, choose better housemates, have a better house and eye design, and give them more stuff to do, it will. But it needs some bloody promotion this year, a lot of people didn't know it was on untill the last few weeks last year. And most the time the viewers that tune in are current fans, a lot of new people don't bother because the ads don't explain what it is.