[Retroman]

1. No it isn't JUST a money making scam, though money making scams do go on at Christmas time.

2. To be fair, yes...only Christians can truly celebrate Christmas for what it is. Im Atheist and was never baptised, but still celebrate it for the sake of presents/family/food and decorations =] but that's the point, non religious people celebrate it for reasons that have nothing to do with what Christmas is actually about.

3. I can't remember the days when I did believe in Santa, so to me it wouldn't matter...though perhaps not having the joy of Santa in your life cound effect you psychologically later on? so perhaps it's better to have a little "magic" in your life at a young age, because it'll all be gone when you're older.