[arista]

The supermarket price-war has edged up a notch
after Sainsbury's followed
Tesco's Aldi price-match scheme.
The major supermarkets are fighting
the German discount chains for business
and price is their chosen battleground.
Tesco launched its Aldi price-match
in March 2020 and extended it to
around 500 products in September.
Sainsbury's - the UK's second-largest
supermarket - has now joined the fray,
saying: "It will help shoppers who are
working hard to balance budgets".

It has promised to slash the cost of
hundreds of essential groceries to match Aldi.


How long will this last?

https://www.bbc.co.uk/news/business-56012719