[arista]

Currently around 4 or 5mins

Ofcom to let it be 7 or 8mins



This stinks


In Today Times.


https://www.bbc.co.uk/news/uk-61997064


[The channels can run advertising breaks
of up to eight minutes per hour
during prime time periods of 18:00-23:00 and 07:00-09:00.]

[Other channels are allowed up to
nine minutes of advertising per hour of broadcasting,
plus an extra three minutes for teleshopping.]

[Discussing the review, an Ofcom spokesman
said the regulator needed
"to strike the right balance between protecting viewers'
interests and sustaining our traditional broadcasters".]