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#51 | |||
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OG(den)
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![]() using children and the care system to sell household goods for profit vile |
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#52 | |||
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Senior Member
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#53 | ||
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Senior Member
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#54 | |||
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self-oscillating
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there is nothing wrong with the JL advert
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#55 | |||
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self-oscillating
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Christmas adverts have started on TV - and as ever, many conjure up sentimentality, nostalgia and joy.
But as the cost of living soars, some retailers have opted for a more muted approach to their campaigns this year. John Lewis said its advert, featuring a foster family, was less about buying things and more about kindness. But some retail experts warned scenes of bountiful buffets in other ads were still out of touch as families struggle with rising prices. John Lewis is the latest big name brand to beam its festive message into homes around the UK. It told the BBC the cost-of-living crisis was "front of mind" when deciding what tone the advert should take. "I don't think we're going out there saying, 'don't buy anything'. Because we wouldn't be in business," said Claire Pointon, director of customer at John Lewis. "But this advert is not about 'go and buy things'. This advert is about saying how can you as an individual show kindness to someone else who may need it. I think that's quite an important message at Christmas." Many supermarkets have also given a nod to the cost-of-living crisis in their Christmas adverts this year. Tesco and Lidl have both put an emphasis on price and affordability in their messaging, at a time when many families are facing rising grocery bills. Tesco's Christmas party advert promises to deliver an affordable and joyful festive season. "The only thing we'll cut are prices," it says. Lidl's ad features a girl's teddy bear that unexpectedly finds fame and becomes the face of the supermarket's advertising campaign. It continued to promise its well-known phrase to customers this Christmas season: "Big on quality, Lidl on price." Why are prices rising so much? Life is tough for millions, says Sainsbury's boss Market research experts say brands were being careful not to look out of touch with their customers. "There clearly is a more muted tone this year, and that's fitting for the time we're going through," said Nick Carroll, associate director of retail research at Mintel. "Consumers are really feeling the pressure of rising living costs and retailers want to speak to that audience and represent that." The John Lewis advert, called The Beginner, shows a middle-aged man learning how to skateboard and suffering a series of accidents and failed attempts in the process. In the final scene, we meet Ellie, a young teenager clutching her skateboard as she waits to enter her new foster home. The reason for the man's efforts become clear, as we realise he was trying to master the skill of skateboarding in order to connect with Ellie. John Lewis would not comment on how much it cost to make the advert, which is 90 seconds long and set to a cover of Blink 182's All The Small Things by the artist Mike Geier. But it doesn't have any of the special effects that you might have seen in Christmases past, nor any recognisable celebrities. That was a "very deliberate choice", explained Ms Pointon. "The tone has been important for us in terms of how we tell the story," she said. https://www.bbc.co.uk/news/business-63544312 |
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#56 | |||
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This Witch doesn't burn
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Quote:
__________________
'put a bit of lippy on and run a brush through your hair, we are alcoholics, not savages' Quote:
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#57 | |||
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Deny, Defend, Depose.
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__________________
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#58 | |||
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self-oscillating
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#59 | |||
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OG(den)
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#60 | |||
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self-oscillating
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became a snow mans .... nose
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#61 | |||
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Senior Member
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#62 | |||
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OG(den)
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#63 | |||
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This Witch doesn't burn
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Quote:
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__________________
'put a bit of lippy on and run a brush through your hair, we are alcoholics, not savages' Quote:
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#64 | |||
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The Italian Job
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I like the Lidl one
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#65 | |||
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Senior Member
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#66 | |||
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Senior Member
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#67 | |||
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OG(den)
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Quote:
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#68 | |||
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self-oscillating
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it gets a big vote from me as it features one of my all time favourite songs
Last edited by bots; 11-11-2022 at 09:16 AM. |
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#69 | |||
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This Witch doesn't burn
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Quote:
__________________
'put a bit of lippy on and run a brush through your hair, we are alcoholics, not savages' Quote:
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#70 | |||
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Jolly good
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I like the John Lewis Christmas advert better than their ones in recent years.
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#71 | |||
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This Witch doesn't burn
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Quote:
But when people got a glimpse of Kevin's TV screen, they realised he was watching something quite different. Instead, the carrot was enjoying a match between teams 'Cuth' and 'Col', with Cuth winning 1-0 . In response, social media users were quick to praise the cheeky detail, which delighted many. Having spotted the names, one commenter asked: "Hang on is that Cuthburt v Colin?" adding a laughing emoji, and another replied: "OMG - yes it is!! Totally missed that." Someone else thought the move was "brilliant," and another fan wrote: "Aldi’s Cuthbert 1, (I’m assuming M&S) Colin 0!!! Genius!" But it was not the only part of the clip that had viewers talking.
__________________
'put a bit of lippy on and run a brush through your hair, we are alcoholics, not savages' Quote:
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#72 | |||
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TeamDiegoPooth <3
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this one also is good fun with Declan Rice, Mason Mount, Thierry Henry and Eric Cantona |
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#73 | |||
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OG(den)
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Quote:
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#74 | |||
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OG(den)
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#75 | |||
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Senior Member
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Holidays are coming…
Coca-Cola advert on at last. First day of advent today, so trees can go up. |
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