[arista]

[If you were an American teen or pre-teen
in the early 2000s,
you knew Abercrombie & Fitch.

Whether you loved or hated it,
the brand was everywhere - its glossy adverts
featuring low-cut jeans and graphic tees,
its pungent cologne, its loud and poorly lit
stores that anchored mainstream malls
around the US.
And if you did love it, Abercrombie was the
entry point to a particular type of all-American cool,
a preppy utopia for the young and thin.
"They were selling the most popular people
in class - the quarterback and the head
cheerleader," says psychologist and author
Cooper Lawrence.

This particular version of Abercrombie
came to life under the guiding hand of
CEO Mike Jeffries, who stands accused of
exploiting men for sex, in a BBC investigation.]


https://www.bbc.co.uk/news/world-us-canada-66957726