[Conor]

I know but the thing is it also doesn't mention the show being a flop, just "Big Brother has been a phenomenon for us. It’s been one of our most popular programmes of all time. However, we feel that when our current contract with Endemol to air the show ends in 2010, the general public will have had enough of the show and the format will be pretty tired.”

“Bosses seem very adamant that Channel 4 begins considering cutting ties with the programme.”