[Rory]

Big Brother has turned into an expected reality show. The hype has died down and it's settled into it's place of around 4 million viewers, which is fantastic for any C4 show.

You can't really compare it to BB1-3 because that was when it first started and all the hype was up, of course there'd be massive hype over that since it was a never before seen format. It's no longer "Big Brother: The Social Experiment" but simply "Big Brother" where its found its place and has remained there since BB5 pretty much.