[Tom]

Nostalgia is part of the build up, I mean we can relate that to other things, not just Christmas. For example take something from the forum, say the Big Brother advertising campaign. If we didn't have eye flashes, house adverts and a countdown, we'd say it doesn't feel right.

But on another note about Christmas, its far too commercialised and IMO anyone who claims to be an atheist but celebrates Christmas is a hypocrite.