[Spike]

I think it could get that figure if C4 and the producers wanted the show to change and advertise it. But with C4 looking like they have given up I can't see that figure being reached again.
Already it looks as thought that it wont be getting a good figure this years launch. Its so hard to predict what the launch will get and it will all come down to if there is any change and if that change will be advertised, something which I very much doubt will happen