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BB10 Big Brother 10 from 2009 was won by Sophie Reade.
Housemates: Angel, Bea, Beinazir, Cairon, Charlie, David, Freddie/Halfwit, Hira, Isaac, Kenneth, Karly, Kris, Lisa, Marcus, Noirin, Rodrigo, Saffia, Siavash, Sophia, Sophie/Dogface, Sree, Tom

ThisisBigBrother.com - UK TV Forums > Big Brother > Big Brother: 2000 - 2024 > BB10 > Tonic for Big Brother 10 as Lucozade Energy signs up as main sponsor
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Old 19-05-2009, 11:49 AM #1
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Default Tonic for Big Brother 10 as Lucozade Energy signs up as main sponsor
LONDON - Lucozade Energy will be principle sponsor of Channel 4's Big Brother, making it the first major grocery sponsor of the reality TV show.

Lucozade Energy


The sponsorship of Big Brother 10, which kicks off during the first week of June, will include idents created by M&C Saatchi using ‘little brother versus big brother' scenarios.

Lucozade Energy, as well as sponsoring the main show, will also have presence across the E4 spin off shows Big Brother's Big Mouth and Big Brother's Little Brother, the main Big Brother website. The deal has been negotiated through MediaCom

Big Brother 9 was sponsored by Virgin Mobile.
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Old 19-05-2009, 11:50 AM #2
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Woah didn't expect that.

They are a good brand!

Where is the source?

EDIT; Found it Click Here.
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Old 19-05-2009, 11:51 AM #3
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im the source fact!
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Old 19-05-2009, 11:53 AM #4
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thats great news !
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Old 19-05-2009, 12:15 PM #5
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Thanks for letting us know.


Lucozade? Hopefully the series will be FULL of ENERGY (sorry bad joke)
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Old 19-05-2009, 12:16 PM #6
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Lucozade = amazing
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Old 19-05-2009, 12:16 PM #7
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no good joke!
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Old 19-05-2009, 12:17 PM #8
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Thought it was rather funny myself!
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Old 19-05-2009, 12:18 PM #9
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i think lukazade is the perfect juice for big bro!
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Old 19-05-2009, 12:19 PM #10
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Clever Move
a Youth Drink.
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Old 19-05-2009, 12:47 PM #11
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I'm pleased with the sponsor, much better than "Dreams" used for CBB6.
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Old 19-05-2009, 03:46 PM #12
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I think it's great, it fits in perectly for the 16 - 34 demographic, good on BB.
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Old 19-05-2009, 03:54 PM #13
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Yey always wanted a food company to sponcer BB10
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Old 19-05-2009, 03:55 PM #14
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Good news. Something about Dreams made the whole thing really cheap.
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Old 19-05-2009, 03:56 PM #15
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Good news. Something about Dreams made the whole thing really cheap.
Especially the commercials. WTF were these ? Purely annoying.
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Old 19-05-2009, 03:58 PM #16
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Good sponser, i adore Lucozade!!! Ansd yep as other have said, it fits in with BB's demograpghic of 16-34.
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Old 19-05-2009, 03:59 PM #17
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Oh great news.

Lucozade haven't had adverts in a long time have they? I can only remember the Tomb Raider ones from years ago.

Wonder what the tagline will be like.
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Old 19-05-2009, 04:00 PM #18
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I would have loved the sponsor to be Viagra.
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Old 19-05-2009, 04:02 PM #19
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I would have loved the sponsor to be Viagra.
Big Brother: It's bigger than you thought it was
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Old 19-05-2009, 04:03 PM #20
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Very good move - I'm pleased that a more youth-oriented trendy brand will be sponsoring BB10.
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Old 19-05-2009, 04:35 PM #21
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you can see them using some proper nifty product placement

day 4, 7:33pm, Sarah is in the kitchen drinking a glucose based energy drink...
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Old 19-05-2009, 04:35 PM #22
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fanstatic sponser, well done bb
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Old 19-05-2009, 04:37 PM #23
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Very good sponsor aimed at the target audience of the show unlike Dreams
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Old 19-05-2009, 04:48 PM #24
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Good they managed to get something that keeps us awake, lets hope the sponsor really does echo the show
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Old 19-05-2009, 05:17 PM #25
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Lucozade Sport > Lucozade Energy
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