[nick1966]

But so long as Big Brother is cash cow for Channel 4, they will keep on transmitting it.

It's cheap television. All they need to build a house, which is a lot cheaper than hiring expensive actors and sending them to glamourous filming locations to make a classy drama.

Not only that but there are so many ways for Channel 4 to make money: merchandise, money from the calls/text, sponsorship and the chance to fill the airwaves of two channels.

So long as it makes money for C4 they will carry on with BB. In spite of my cynacism, still like BB!