[Scarlett.]

ITV Studios commissioned to create content based on UK soap.

The content will initially be online-only at www.itv.com/corrie in the form of cast interviews, backstage footage and archive clips, in addition to episode summaries, sneak previews and character profile.

However, the Digital Production unit of ITV Studios says it hopes to "further entice users with Corrie-specific mobile downloads and games later in the year".

And by the end of the summer there will also be what ITV calls a 'robust mobile merchandise offering' for www.itv.com/corrie that will include music ringtones, voice ringers and graphics.

Kate Bradshaw, Deputy MD & Head of Online Commissioning at ITV, said: “The new Coronation Street website looks fantastic and it really belongs to ITV.com/Corrie. The exclusive video content is hugely entertaining and carefully branded to complement the official area. This is a significant and exciting example of the way we’re supporting ITV’s biggest shows online.”

ITV has announced it will pilot a brand new online series based on Coronation Street at the official Corrie site.

Street Talk will be hosted by a famous fan and will feature interviews with cast members, on set news, gossip and Corrie previews.

Plus, three video channels will host Cast Talk, with actors talking about current and upcoming storylines, Backstage with behind-the-scenes footage and Video Vault showcasing classic Corrie moments. Later this summer ITV will also release mobile downloads including Corrie ringtones, graphics and games.

It all sounds good to this Corrie fan, and if I may say it, about flaming time too.

Coronation Street Blog