[Omah]

The appointment of PEJ to the Endemol BB production team - he's been in effective charge ever since and is solely responsible for the occasional success but frequent failure of BB series .....

It was HE who chose Goody ..... need I say more ?

[Shiner]

Fight night was definitely pivotal as BB became scared to lose control after that but it was the Nikki thing that killed the show. It put so many long term fans of the show off as it lost any integrity. I myself boycotted the show after that until a couple of weeks into BB10 only to discover that during my absence the Jeremy Kyle generation had become BB's target audience and they no longer disguised the fact that they were obviously shaping events in order to maximise revenue.

[Omen]

Who's in charge of E4? Who decided Friends on a loop around the clock was a good idea? Some terrible management at that channel

[dwarling]

The Jade Goody v Shilpa Shetty thing. completely ruined BB, Also the 'fight night episode..

[dwarling]

Originally Posted by Omah

The appointment of PEJ to the Endemol BB production team - he's been in effective charge ever since and is solely responsible for the occasional success but frequent failure of BB series .....

It was HE who chose Goody ..... need I say more ?

Also I fully agree with this..