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Ultimate BB Ultimate Big Brother started 24th August 2010 after the BB11 final and ran for 18 days. It was won by Brian Dowling. All the gossip about the UBB series and housemates here!

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Old 11-09-2010, 05:49 PM #26
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Quote:
Originally Posted by BGT-FAN! View Post
Appalling, Thought it would be over 6 m

Quote:
Originally Posted by Big Sexy View Post
ROFL.

Salv's bizarre, lame duck defending of the ratings aside I agree with Daniel. It's highly dissapointing, whatever way you slice it. It should have , as the mother of all finals and with a heavy R.EYE.P campaign, gotten signifigantly higher ratings than the BB11 final.

It didn't. Which I was expecting. Because after a strong start and a few blips, UBB ultimately sunk back to bog standard ratings after awhile.
It's not that bad, the R.Eye.P campaign was on the final 2 days, therefore only people who watch C4 during the day would have seen it plus the billboards gave no date.

The fact that it got over 4 million in 11pm slot is really great
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