[michael21]

ITV strikes new IPL deal

http://www.broadcastnow.co.uk/news/b...e?referrer=RSS
ITV strikes new IPL deal
29 March, 2011 | By Jake Kanter

ITV has struck a new four year rights deal to broadcast the Indian Premier League cricket competition.

The agreement with Nimbus Communications will see live coverage of the IPL’s fourth season air on ITV4 and itv.com from 8 April to 28 May.

It will be produced by ITV Sport with a presenting team due to be announced shortly.

Coverage of last year’s IPL final netted last year’s Broadcast award for best sports programme.

Cricket made its debut on ITV4 last year with live coverage of the third season of IPL and was later followed by highlights of England’s 2010-11 Ashes, Twenty20 and one day international series in Australia.

“ITV4 has a fast growing reputation for broadcasting sport,” said Niall Sloane, ITV’s controller of sport.