[Joelle.]

Ive only ever seen a channel adverting a rival programme once. ITV showed an advert for The Secret Millionaire once and I was like WTF???

[DigitalSid]

Originally Posted by Juan_Sheet

Ive only ever seen a channel adverting a rival programme once. ITV showed an advert for The Secret Millionaire once and I was like WTF???

Neighbours moving to Channel 5 was advertised during Corrie and Channel 4 and Channel 5 used to advertise eachother.

[g17m]

Originally Posted by DigitalSid

Neighbours moving to Channel 5 was advertised during Corrie and Channel 4 and Channel 5 used to advertise eachother.

well if channel 5 will pay for advertising on neighbours, they HAVE to advertise big brother better surely???

[georgehudson]

They should have had billboards, ads in magazines as well as the advertisement in the Daily Star and adverts on Channel 5 like we've had.

[Livia]

Considering there's still a couple of weeks to go, and considering people get promotion fatigue if they start the campaign too early, I reckon they've hit it just about right so far. Their press office is doing a sterling job obviously, considering the amount of gossip and speculation there is in the news.

[*mazedsalv**]

Originally Posted by joeysteele

Probably not but the lower key start to the series, with the fact a CBB is starting all off anyway, may mean much more publicity after the start and by the time the BB series begins the ratings will be on the rise rather than as they were or even falling.

It could be a very good result in the end,to be seen as growing in ratings as the series progresses.

Agreed. If it increases it would be even better than launching with a decent figure, this is how BB1-BB5 progressed. And I noticed that BB10 did the same, and is the only series since BB5 that actually increased. The first 3 weeks averaged 2.2m (Week 2 and 3 were around 2m average), however mid series, it was hitting averages of 2.5m.

[DigitalSid]

Originally Posted by g17m

well if channel 5 will pay for advertising on neighbours, they HAVE to advertise big brother better surely???

Different owners.

[DigitalSid]

Originally Posted by Livia

Considering there's still a couple of weeks to go, and considering people get promotion fatigue if they start the campaign too early, I reckon they've hit it just about right so far. Their press office is doing a sterling job obviously, considering the amount of gossip and speculation there is in the news.

11 days. Billboards are bought in fortnightly slots so if they buy them now they will still be up advertising the launch after it's aired.

[DigitalSid]

Originally Posted by joeysteele

Probably not but the lower key start to the series, with the fact a CBB is starting all off anyway, may mean much more publicity after the start and by the time the BB series begins the ratings will be on the rise rather than as they were or even falling.

It could be a very good result in the end,to be seen as growing in ratings as the series progresses.

It might.