[Amy]

Just found this on I'm a celeb.....

LONDON (Reuters) - Nearly half the terrestrial TV audience have tuned in every night this week to watch ITV's jungle survival show "I'm a Celebrity...Get me out of Here," according to the broadcaster.

A variation on the Big Brother theme,"I'm a Celebrity..." pitches ten well-known faces into the Australian jungle to fend for themselves for two weeks.

Viewers vote them off the show one by one, eventually handing the winner a bonanza of publicity and an often much-needed career boost.

Some ten million viewers have been tuning in every night this week, with Wednesday touching a peak of 10.8 million, ITV said in a statement on Friday.

"The atmosphere in the camp is sure to get more tense next week when the evictions begin," it added.

The programme, whose contestants include topless model Jordan, convicted fraudster Lord Brockett and punk legend Johnny Rotten, captured 50 per cent of 16-34 year olds from Monday to Thursday.

The show revolves around contestants undergoing humiliating and often frightening tasks involving snakes, insects and crocodiles, in return for meal tokens.

The tabloids keep up the momentum by devoting pages of newsprint every day to either real or imagined liaisons between the contestants, who are filmed around the clock in their jungle camp.

On Friday, former BBC royal correspondent Jennie Bond will be buried alive in a box, which will gradually be filled with water.

Bookmakers William Hill said former Sex Pistols lead singer Rotten is 6/4 favourite.

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