[Feefs]

They did a very brief review on the Big Breakfast thismorning featuring that Simone woman.

It made me late for work, because at about 8:20, Richard Bacon said they'd be doing a review 'after the break'. It obviously got pushed back because they were running over, so didn't get squeezed in until just before the final news.

When it was first announced, Richard and Annoying Amanda made some comments about how it was less of a review, more a deconstruction. Little cheeky I felt, but such is the way of the brekkie, I'd expect little else.

They kept on mentioning it as 'coming up', so I wonder if some fans rang in. Because when the item was finally on, before Richard let Simone be rude he pointed out how they were obiously fans of Helen. I think Richard is, but it's really obvious Amanda has never liked her. (All harps back to the article about her and her bloke in hello being swamped by Helen's cover article. Plus no-one watched his show because they were all watching BB instead. And she's up herself.)

They showed a little clip of the introduction, which had Helen walking about on and hiding behind the letters of her name. Richard then asked "just tell us, are they doing the exercises properly". Woman said "no, I have to be careful what I say, but I gave it 5/10".

That was about it. The woman said something about how anything that got people doing exercise was good, but they had to do it properly. Simone and another random woman were dressed in exercise gear, so I think they had originally planned something bigger.

Altogether, telling me that they were going to do an item on it was longer than the item, so probably very good publicity for Helen. I can't imagine for a minute that the target audience will be that worried about some woman saying they're not doing the exercises properly. Especially as she went all frosty faced when Richard Bacon introduced her as "personal trainer to the stars and Melida Messenger".