[Livia]

Originally Posted by Seraphim

She was already a business woman when she went on The Apprentice and she took part to try to get funding for another business. Since then she has secured the funding from elsewhere and she has set up the business - Baker's Toolkit - you'll find it if you google the name. She has also kept a high profile in the gossip columns, and now is on CBB. All very good for business given that she's not working in a church. Her previous business is still going strong: google Dixie's Cupcakery to see the website.

I don't know about you, but I have achieved nothing since she was on the Apprentice. I'm still plugging away slowly towards my goals.

Yes... Bakers Toolkit. No apostrophe, strangely. In fact, go and look at the website and count the grammatical and punctuation errors on it. And while you're doing it, remember that this "business woman" probably paid someone quite a lot of cash to design it, but didn't have the skills to check it was right. I guess some people are going to say it doesn't matter... but it does. At least the Dixies website is a better... although you don't have to be very "corporate" to realise that 'cupcakes' is an overcrowded market.

And she probably wouldn't be working in a church as she's Jewish.

[Seraphim]

Originally Posted by Livia

Yes... Bakers Toolkit. No apostrophe, strangely. In fact, go and look at the website and count the grammatical and punctuation errors on it. And while you're doing it, remember that this "business woman" probably paid someone quite a lot of cash to design it, but didn't have the skills to check it was right. I guess some people are going to say it doesn't matter... but it does. At least the Dixies website is a better... although you don't have to be very "corporate" to realise that 'cupcakes' is an overcrowded market.

And she probably wouldn't be working in a church as she's Jewish.

Adding or omitting the apostrophe in the name was discussed on The Apprentice. I seem to remember she didn't want to add one because she wanted the name to feature in the web address. No excuse for other issues though. I agree it gives it an amateurish feel, but most customers won't be bothered about punctuation errors - they'll just go straight to the shopping cart.

It's interesting what business people can get away with. My boyfriend did some programming for someone who builds websites. He gets loads of work and employs quite a lot of freelancers. I visited his own website to take a look at the format and it was absolutely dreadful - I could have done far better myself.