[Clom]

Originally posted by *M*a*TT*H*ew*
The 9pm slot for Channel 4 is usually around 2 million, and so putting BB8 in the 9pm slot would increase the audience share then. BUT, it won't help BB's ratings increase BECAUSE of the competition. Channel 4 IS Big Brother, and if it weren't for BB, C4 wouldn't be as popular or have as much viewers.
So, I doubt C4 are doing it to increase the 9pm audience, but Big Brother's audience.

I wouldn't worry too much, I'm sure CH4 know what they are doing

The 9pm broadcast do pretty well too!

June 2006

1 BIG BROTHER (FRI 2200) 5.82
2 BIG BROTHER (MON 2100) 5.56
3 BIG BROTHER (WED 2200) 5.12
4 BIG BROTHER (THU 2100) 5.08
5 BIG BROTHER (FRI 2030) 4.93
6 BIG BROTHER (SUN 2200) 4.62
7 BIG BROTHER (TUE 2100) 4.60
.